Channel Letters: A Comprehensive Guide

A popular choice for signages. Highly visible and can be customized to fit any space.
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Channel letters are a popular choice for signage because they are highly visible and can be customized to fit any space. 

The main advantage is that they are highly visible and can be seen from a distance. They are also very versatile and can be used in a variety of settings.

In this article, we’ll talk about what they are, their types, their benefits, and how to install them.

What are Channel letters?

They are three-dimensional letters that are often used as part of a building’s signage. They are constructed out of individual letters that are mounted to a surface and often illuminated from within.

They can be made out of a variety of materials, including metal, plastic, and wood. They are used to spell out a word or phrase, usually on the front of a building. They are also referred to as sign letters, dimensional letters, or box letters. 

They can be lit from within or from behind, and are available in a variety of materials including aluminum, plastic, brass, bronze, and stainless steel. Channel letters are most often used in outdoor signage, but can also be used indoors in malls, airports, and other large public spaces. Please note that channel letters are not the same as channel fonts.

History of Channel Letters

Channel letters have a long history, dating back to the early 20th century. They were first used in architectural signage in the 1920s and became increasingly popular in the 1930s and 1940s. Today, they are one of the most common types of signage used in commercial settings.

How are Channel Letters Used in Signage?

Sample Channel Letter: HEIGHTS

Channel letters are a type of sign that is commonly used in commercial settings. They are typically made of aluminum, although they can also be made of stainless steel, brass, bronze, or other materials.

They are often used in outdoor advertising for businesses. They are often used in storefronts and office buildings. They can be illuminated with LEDs or fluorescent lamps, making them highly visible at night.

They can be lit from the front or the back, and are often used in combination with other types of signage, such as neon signs. They come in a variety of sizes, depending on the height and width of the letter. Lastly, they can be customized to fit your branding needs

Types of Channel Letters

Let’s take a look at the various types of channel letters:

1. Halo Lit Channel Letters (Or halo channel letters)

If you’re looking for a way to make your business stand out, halo-lit channel letters are a great option. These letters are illuminated from within, creating a bright and eye-catching display. They are also very versatile, as they can be used indoors or outdoors.

They are created by placing a clear Acrylic face or Lexan face on the letter. This then creates a “halo” or backlit appearance. They are most often used on pylon signs or monument signs. Halo-lit letters can be used on just about any sign.

In our experience, the most common type of channel letter sign used by retail stores is the halo-lit channel letter.

They can be created with LED lights or fluorescent lights stimulating a halo effect. LED lights offer an advantage over fluorescent lights because LED lights last longer. But the fluorescent lights will cost about half the price.

2. Backlit Channel Letters

Adding backlit channel letters to your business’ signs is a great way to make it more visible and eye-catching. They can be illuminated using neon or LED lamps. They are illuminated from behind, making them stand out even more. 

This type of lettering is a great way to attract attention to your business and can be customized to fit your branding.

Reverse channel letter sign installation is a simple process that involves attaching the letters to the wall of a building. The letters are typically attached using screws or adhesives.

3. Front Lit Channel Letters

Front-lit channel letters are a type of signage that is commonly used by businesses. These letters are illuminated from the front, making them highly visible. They are very versatile and can be customized to fit your branding.

In addition, they are a cost-effective way to promote your business. They are also very durable and can withstand a lot of wear and tear.

If you’re looking for a high-quality advertising solution that will help you promote your business effectively, then this is the perfect option for you.

4. Open Face Lit Channel Letters

Open-face lit channel letters Open face channel letters are three-dimensional letters that are illuminated from within. The face of the letter is left open, allowing light to shine through. They are typically made from aluminum or stainless steel and are often used in storefronts and office buildings.

Likewise, they come in a variety of sizes, depending on the height and width of the letter. 

The Benefits of Channel Letters

There are many benefits to using channel letters for your business. These can include:

1. Channel Letters are Highly Visible

Your signage is often the first thing people see when they enter your business. Your storefront is a key part of your marketing strategy, so it’s important to make sure it looks appealing and professional.

Channel letters make your signage legible from a distance and easy to read. They make it eye-catching and exciting to draw customers in.

2. Channel Letters are Durable

Channel letters are a popular choice of advertising for businesses because they are durable and can withstand weather conditions. They are also easy to maintain and can last for many years.

This is due to their construction, which includes a metal housing and letter face that are both highly resistant to weathering and physical damage. Additionally, they are often equipped with LED lighting, which further enhances their durability by providing a long-lasting, energy-efficient lighting solution.

Due to its ability to withstand the elements, it will continue to look its best even after years of exposure to the sun, wind, and rain. This provides a sense of stability and professionalism that can instill confidence in your customers and clients.

3. Channel letters are Versatile

Channel letters are a highly versatile type of sign, perfect for both indoor and outdoor use. They can be made from a variety of materials, including aluminum, plastic, and even wood, making them perfect for any type of business. They are also available in a variety of sizes and styles, so you can find the ideal sign for your business.

Step-By-Step Guide to Install Channel Letters

  1. First, measure the height and width of the area where you want the letters to be installed. 
  2. Next, cut out the letters using a saw or a jigsaw if you don’t have them already made.
  3. Locate the studs in the wall where you want the letters to be mounted and drill a hole in each stud around the circumference.
  4. Remove the drywall or plaster and install the channel letter mount plates.
  5. Fasten their mounts to the studs with screws or bolts, orienting them correctly.
  6. Replace the drywall or plaster and enjoy your new letters!

In conclusion, channel letters are a great way to add a professional look to your business. They are easy to install and can be customized to fit your business’s needs. With a little bit of research, you can find the perfect channel letters for your business.

We hope this guide has been helpful to you.

FAQs on Channel letters

How much does a channel letter sign cost?

There is no definitive answer to this question as the price of channel letters can vary greatly depending on some factors, such as the size, material, and complexity of the letters.

However, as a general guide, prices for basic channel letters can start at around $50 per letter, with more complex designs costing significantly more. Customized signs usually with some form of illumination, may also cost more than standard signs. You can also make purchases for wholesale channel letters to reduce the cost of individual letters.

What are pan-channel letters?

Pan channel letters are an electro-etching process used to create a three-dimensional letter or design on a metal surface. The process begins by creating a negative image of the final design on a sheet of paper.

Pan channel letters are the same as channel letters

What is channel cut lettering?

Channel cut lettering is a type of lettering that is cut into a material, such as wood or metal. This type of lettering can be either raised or recessed and can be either one-sided or two-sided. Channel cut lettering is often used for signs and plaques, as it provides a clean and professional look.

What are channel letters made of?

They are three-dimensional letters that are often used as exterior signage on the storefronts of businesses. They are custom-made to order and can be made from a variety of materials, including metal, plastic, and wood.

The most common type is the metal channel letter. These are made by bending sheets of aluminum or other metal into the desired shape. The aluminum is then coated with a layer of paint or vinyl to protect it from the elements and give it a finished look.

Plastic channel letters are another popular option. These are made by injection molding plastic into the desired shape. They are often lighter and less expensive than metal ones, but they may not be as durable in outdoor applications.

Wooden channel letters are also an option, though they are less common. These are usually made from cedar or other weather-resistant woods. Wooden channel letters can add a natural look to a business’s exterior signage.

What are reverse channel letters?

Reverse channel letters, also called halo-lit channel letters, refer to individual letters with illumination behind their shape. They also shine and illuminate the wall behind them for easier reading.

What is a channel letter Raceway?

A raceway or raceway mount is a metal housing that protects and routes electrical wiring. Channel letter raceways are used to mount and protect illuminated signage. They are available in a variety of sizes and finishes to match the sign face.

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