Interior Wayfinding Signage: How to Choose the Right Ones for Small Business

Helping people navigate their way through a building by providing clear and concise directions.
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Most people in the United States have experienced getting lost in a large building at some point in their lives. In fact, a study done by the University of Michigan found that as many as one in three people have difficulty finding their way in large buildings. This not only causes frustration and wasted time, but it can also lead to lost business for the company.

Interior wayfinding signage is a solution to this problem and can be used in any type of business, from small businesses to large corporations. They help people navigate their way through a building by providing clear and concise directions.

What is Interior Wayfinding Signage?

This is a type of advertisement that helps people find their way around a building or other type of facility. It includes things like directional signs, maps, and other types of information that can help people navigate their way through a space.

They are typically used in commercial and institutional settings, such as hospitals, schools, and office buildings. It can help visitors find their way around without having to ask someone else.

Why is Interior Wayfinding Signage Important?

It is an important tool for any business that wants to provide a positive experience for its customers and employees.

There are many benefits to using interior wayfinding signage including

• Reduced frustration and wasted time

• Increased customer satisfaction

• Increased business for the company

• Reduced stress for employees

• Easier navigation for people with disabilities.

This type of signage can be used as some form of architectural blueprint for a building, campus, or even hospitals.

The Different Types of Interior Wayfinding Signage

There are different types of interior wayfinding signage that can be used in an organization, especially for informational purposes. Some are as follows:

1. Floor graphics signs

Floor signs are typically used to indicate the location of an emergency exit or to direct people to a specific area in a building. They are usually made of a durable material such as metal or plastic and have a nonslip surface to prevent people from slipping and falling.

Color choices include black, blue, yellow, red, green, and orange. Ensure you choose from a variety of shapes and sizes to fit your space. Change your signs frequently, as needed, and wipe clean.

2. Wall graphics signs

Wall signs used as interior wayfinding signage can be made of various materials, including wood, metal, glass, or plastic. They can be hung on walls or placed on freestanding supports. Wall signs can be illuminated or non-illuminated. Also, they can have simple or complex designs. 

Wall signs are generally used to provide directional information or to identify a specific location.

3. Window graphics signs

Window signs are an effective wayfinding solution for interior spaces. They can be used to direct traffic flow, mark exits and entrances, and provide general information about the space.

Interior wayfinding signage for windows is usually placed in the lower corner of the window. This allows people to see the sign from the outside and the inside of the building.

Window signs are often used in conjunction with other signage elements, such as floor graphics and wall signs, to create a complete wayfinding system.

4. Door graphics signs

Door graphics are an excellent way to provide directional information in the office or industrial building lobbies. They can be used to indicate the location of specific rooms or departments, as well as to provide general wayfinding information.

Door graphics can be printed on a variety of materials, including vinyl, paper, or fabric. They can be applied directly to the door surface, or they can be mounted on a frame or stand.

5. Hallway graphics

Hallway signs are usually used to help people find their way around a building. They can also be called directional signage. They can be used to direct people to specific rooms or areas or to provide general information about the layout of the building.

For example, hallway graphics in healthcare environments are used to help patients and visitors navigate the facility. These signs typically include directional arrows and/or room numbers to help people find their way.

Hallway graphics can be either printed or electronic and can be located in a variety of places, such as on walls, doors, or in hallways.

There are a few things to consider when placing hallway graphics or signs used as interior wayfinding signage:

1. How wide and tall is the hallway?

2. How many people use the hallway frequently?

3. What is the purpose of the hallway graphics or signs used as interior wayfinding signage?

How to Choose the Right Interior Wayfinding Signage for Business

1. Consider Your Business Type and Needs

When choosing the right type for your business, it is important to consider the type of business you are in and what needs you have for signage.

For example, if you are a small company with limited resources, you may choose to go with inexpensive but effective signage solutions like magnetic signs or stickers.

Exterior wall signage is typically best suited for larger businesses with several locations. Door hangers are a good choice for smaller businesses with only a few locations. Also, if your small business sells products in a retail setting, you will likely need one that includes product information.

On the other hand, if your small business offers services such as massage therapy or dental care, you may not need wayfinding signage that prominently displays product information. Instead, you may want to focus on signs that direct customers to specific areas within your business, such as the reception area or the dental office.

2. Think About the Message You Want to Communicate

The kind of message you want to communicate also determines what interior wayfinding signage you go for.

If your business needs to communicate its unique selling proposition to customers and employees, this type of signages can help you do just that! Signs can be used in entrances and common areas to remind customers of your business name, location, and services.

If you want to direct employees to the right area or provide important information like hours of operation, that also comes with its kind of signage.

You might want some signs to say “Staff Only” or “No Unexpected Visitors.” Other signs might indicate which sections of the building are for customers and which are for staff. Whatever your message, choose the signage that fits it.

3. Consider the Kind of Materials

The business institution which is designed along with the right signage will have a good appearance as well as help to promote the brand name of the business.

Different sign materials serve different purposes, so it’s important to select the material that best suits your needs. Sign materials can be divided into three broad categories:

A. Rigid Sign Materials

Rigid sign materials include various types of metal, plastic, foam, and glass. Rigid sign materials are strong, durable, and long-lasting, making them ideal for long-term applications like entrance and exit signs, building, and directional signs. Rigid sign materials are also easy to clean and maintain.

B. Flexible Sign Materials

Flexible sign materials include vinyl, fabric, and paper. Flexible sign materials are ideal for short-term or temporary applications like event and trade show signs. Flexible sign materials are also easy to transport and store.

C. Illuminated Sign Materials

Illuminated sign materials include neon, LED, and fluorescent. Illuminated sign materials are ideal for night-time or low-light applications like exit signs. Illuminated sign materials are also easy to see and attract attention.

Choose the sign material that best suits your needs and budget.

4. Work with a Professional Signage Company

When it comes to choosing the right signage for your business, working with a professional signage company is the best way to ensure that you get the results you need.

A professional signage company will be able to help you determine the best type of signage for your business, based on the type of business you have, the location of your business, and the type of customer you are trying to attract.

They will also be able to work with you to create a custom sign that fits your specific needs. By working with a professional signage company, you can be sure that your signage will be effective and eye-catching, and that it will last for years to come.

Final Thoughts on Interior Wayfinding Signage for Business

Interior wayfinding signage is a must-have for any business, large or small. They help customers find their way around and can make a big difference in terms of customer satisfaction.

When choosing the right one, be sure to consider the factors explained in this article. By making a good choice, you can make the best out of the signage.

FAQs on Interior Wayfinding Signage for Your Business

Where Can Wayfinding Signs be Utilized?

Wayfinding signs can be utilized in a variety of locations, such as at airports, on highways, and in other public areas.

How important is a wayfinding master plan?

A wayfinding master plan is very important in order to create a cohesive and easy-to-use system for visitors. It ensures that all of the signage in a facility is consistent and easy to use.

This will help patrons find their way around the facility quickly and easily, which will improve customer satisfaction.

How can indoor directional signs guide visitors through interior spaces?

Indoor directional signs can be used to guide visitors through interior spaces. They can be mounted on walls or ceilings, and typically have arrows that indicate the direction in which visitors should walk.

Who Can Benefit the Most from Wayfinding Signage?

Anyone who needs to find their way around a new space or facility can benefit from signage. Wayfinding signage can help people with disabilities navigate their surroundings, orient newcomers to the layout of a new building, and highlight key features of an unfamiliar area.